An uncertain business environment makes it hard to predict the future. Omron itself says so. Yet the company, a global company in the field of automation products and services, has had a strategic vision already in place for seven years.
To meet the needs of a changing environment and demanding customers, Omron wanted to capture the future through their sales force. Omron was looking to increase the performance and consistency of their sales force to not only include the technical sales people but marketing and their distribution partners too.
In partnering with Strategic Enhancement Group, Omron accomplished the following results:
1. Developed a sophisticated, consultative sales force that is equipped to meet the challenges of the 21st century - today and into the future.
2. Recognized the need for a sales force that could consult with the clients, and created a tagline calling sales engineers "the problem solvers."
The program itself has given the sales force tools that they need to be successful in their role. I think the key there is The Counselor Salesperson gives individual salespeople tools that they can use within the organization to make sure that it's a mutual win/win situation, that there's a benefit for the customer and a benefit also for Omron.
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This is Our Future – Omron.