Strategic Enhancement Group is a team of creative, experienced sales performance consultants who are relentlessly committed to our clients’ success.

We work with companies that value training as a strategic advantage to help them select, develop and keep their best sales talent using proven, flexible processes from a broad array of global resources and expertise.

Whether you need to...

Grow your sales revenue

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Improve your ability to sell virtually

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Retain your existing business and stave off the competition

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Hire the right type of salesperson for your sales environment

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Improve your sales coaching and leadership

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Differentiate your offerings or company

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We help you develop a top performing sales team.

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Since 1984

Organizations, large and small, domestic and global, across diverse industries, trust Strategic Enhancement Group to drive sales results.

    Adolf & Peterson Construction
    Univar Solutions
  • Nalco Water
    United Way
    Smart Technologies
    Rochester Midland Corportation
  • Tate & Lyle
    Champion X
    EnPro Industries
    Adolf & Peterson Construction
    Mitsubishi. Electric
  • Aramark
    Fuel Tech
    IMS Health

Our Sales Improvement Processes

Sales Training

Selling is more than a technique, or set of techniques. It is a process.

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Sale Leadership Development

Sales Leadership Development

Sales leadership development solutions designed to deliver strategic results.

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Sales Coaching

Sales Coaching

Develop the skills for successful sales coaching in your organization.

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Global Sales Effectiveness

Global Sales Effectiveness

Are you truly a global company or are you just an American company doing business in other countries?

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Sales training solutions designed around your goals and culture

  • From brand to custom, we provide sales training processes that can be delivered as e-learning, virtual face to face, and in-person face to face that align with your goals and company culture.
  • We tap a global network of world class consultants and facilitators with strong business backgrounds to address our clients’ needs.
  • SEG is a proud partner of Wilson Learning Worldwide, Ecco International, Oxicon, Learning Solutions and LanneM Talent Management. Working with these organizations, we deliver processes that include sales training, sales coaching and assessments that help organizations develop world class sales teams.

We have helped over

770 companies in

33 countries

benefit from learning opportunities that increased professionalism and business revenue.

Click here to start on the path to success

What Our Clients think and the Results they have achieved by Partnering with Us!

  • Herb Sistrunk - Nalco Global Education Manager

    We expect them to bring best practices and we’re never disappointed. Bob pushes us to think differently. He uses the same Counselor Salesperson principles we teach. He asks great questions then uses our responses to create a solution.

    The Results Nalco Achieved


    employees trained


    countries where the curriculum has been adapted


    employees trained per year


    training sessions worldwide per year


    salespeople trained in Counselor Salesperson
    Download the full case study
  • Doug Sharp - President, Packers Chemical

    Both Terry and I had been trained at previous employers in Counselor Salesperson (CSP). We felt the time was right to get everyone on the same page, and that a common approach was essential for us to compete well and to meet our growth targets.

    The Results Packers Chemical Achieved


    fully traines sales team


    weeks of post-training sales coaching


    sales growth


    larger sales team
    Download the full case study
  • Peter McEneaney - Executive Training Manager at Omron

    The program itself has given the sales force tools that they need to be successful in their role. I think the key there is The Counselor Salesperson gives individual salespeople tools that they can use within the organization to make sure that it's a mutual win/win situation, that there's a benefit for the customer and a benefit also for Omron.

    The Results Omron Achieved


    salespeople trained in Counselor Salesperson


    people at the distributor level trained in Counselor Salesperson


    common language


    committment to sales training reinforcement
    Download the full case study
Weas Engineering Logo
Will Fitzgerald - Weas Engineering, Inc. Water Safety Business Manager
SEG has been a great partner. They have worked tirelessly to ensure our employees were well taken care of and accommodated all our requests. There was a lot of time and effort dedicated to the training presentations as the content really shows SEG cares about helping people learn. A special thanks to Bo Smith for all the behind the scenes magic to help us coordinate our trainings. Last, but not least, our trainer and "sensei", Mike Kincaid, did a fabulous job at coaching and keeping the trainees engaged.

Thanks SEG. We look forward to a continued partnership for years to come.

Do you need a path to higher sales performance?

We provide creative, sustainable sales training solutions that will change behavior to achieve your goals.

Let's talk sales performance

Create a results driven organization through leadership excellence

Do you need a proven Leadership Development Process?

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Create a results driven organization through leadership excellence

Do you need a proven Leadership Development Process?

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Monthly Tips and Insights to Help Develop Your Best Sales Talent

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