Sales Advantage Series: Managing Opportunities™

A critical success factor in sales achievement is the ability to play the role of strategist. Salespeople who can select high-return opportunities and bring in business with a targeted expenditure of limited sales assets are a source of competitive advantage for their organization.

Managing Opportunities helps high-performing salespeople learn how to make optimal decisions when choosing which opportunities to pursue.

Opportunity Analysis: 3 Factors
Opportunity Analysis: Three Factors

Your Salespeople Will ...

Learn how to use the three factors – Probability Analysis, Value Analysis and Position Analysis – to analyze sales opportunities and provide evidence to support their decision to pursue a particular opportunity.

Learn how to accurately identify and assess the value of an opportunity and gain leadership support in their sales efforts.

Be able to identify opportunities from their portfolio of accounts that represent the greatest value and highest probability of winning for your organization.

Discern where to spend their valuable time and resources to gain the best accounts with the highest profitability and value to their organization.

Program Details and Supporting Tools

Sales Advantage Series: Series: Strategic Account Selling: Managing Opportunities™ is a 4 hour program that can be delivered virtually, face-to-face or blended in half day workshops.

Managing Opportunities can be tailored to your selling situations.

Pre-course - Setting the stage

  • Communication Strategy that relates the key information that will set up the project for success.
  • Sales Rep/Manager Covenant that helps each party set expectations that will ensure success.
  • Course Pre-work

Application & Reinforcements - Making it stick

  • Best practices for manager-led coaching sessions, one-to-one and one-to-group
  • Opportunity Analysis
  • Office Hours – facilitated 1-hour session working on challenges
  • Coach the Coach sessions

Measurement - How are we doing?

  • Program Evaluations
  • Quizzes/Knowledge Checks
  • Behavior Change assessment using the CRI pre- and post-training
  • Impact Evaluation to measure business outcomes

Sales Advantage Series

This half-day module is one of six modules in the Sales Advantage Series that equip your sales team to provide greater value to your customers and compete more effectively for business. The modules include:

  • Conducting Strategic Business Calls: Discovering Critical Success Factors
  • Aligning with Customer Buying Behaviors
  • Creating Differentiated Offerings
  • Managing Opportunities
  • Managing Decisions
  • Managing Competition

Modules can be taken independently or as a complete series over time. Participants will complete pre-work for each module to better leverage session activities that bring the concepts to life through reflection, case work, and application of new tools. Salespeople also work on their own client opportunities to advance their understanding and use of the tools.

Building on what you have done in the past, all of our training programs can stand alone, build upon our previous programs or be customized to integrate with other sales methodologies.

Contact us to learn more

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