Leading for Performance: Coaching for Sales Performance™

Coaching Is a critical part of an employee’s development and success in the job. It fosters performance and fulfillment rather than focusing on increasing output. Salespeople are more engaged in their work, motivated to reach performance goals, and driven to succeed.

Leading for Performance: Coaching for Sales Performance™ (LFP-CFSP) offers sales managers coaching skills and techniques to create the conditions under which salespeople can succeed.

LFP-CFSP enables sales managers to gain a competitive advantage using an effective, structured coaching approach that taps their salespeople’s potential and leads to improved performance and fulfillment. Sales managers can alter their coaching focus from managing output to managing successful performance.

Lighthouse Coaching Model

Your Sales Managers Will ...

Be able to help their salespeople gain a competitive advantage using an effective, structured coaching approach that taps their salespeople’s potential.

Alter their coaching focus from managing output to managing successful salespeople. the prospect organization.

Be able to properly explain the productivity goals and the required behaviors to produce the desired results.

Be able to intervene when necessary by observing behavior and/or data/reports.

Have the skills and knowledge to implement a more complete performance management plan with agreement between parties.

Be able to create optimal conditions to succeed.

Program Details and Supporting Tools

Leading for Performance: Coaching for Sales Performance™ is an 8 hour program that can be delivered face-to-face by an SEG facilitator or by a leader-trained in-house professional.

LFP-CFSP can be tailored to your selling situations with customized role-plays.

Pre-course - Setting the stage

  • Communication Strategy that relates the key information that will set up the project for success.
  • Sales Manager/Manager Covenant that helps each party set expectations that will ensure success.

Application & Reinforcements - Making it stick

  • Coaching for Sales Performance Planner
  • Job Aid card
  • Coach the Coach sessions

Measurement - How are we doing?

  • Program Evaluations
  • Quizzes/Knowledge Checks
  • Behavior Change assessment using the CRI pre- and post-training
  • Impact Evaluation to measure business outcomes

Building on what you have done in the past, all of our training programs can stand alone, build upon our previous programs or be customized to integrate with other sales methodologies.

Contact us to learn more

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