Inbound Sales Excellence™

Call centers often yield a return on investment of 20% or better. They have such an impact on the bottom line that leadership often considers them to be profit centers with their own income and growth targets for the top line. Call centers, when they are effective, have enabled organizations to expand their reach beyond traditional marketing tools such as advertising, promotions, and personal sales.

Inbound Sales Excellence™(ISE) is a compelling customer service program that dramatically improves how call center agents create value for their organizations. It helps participants clearly communicate their competence and establish credibility with customers, who in turn will be more likely to respond to questions, accept the agent’s recommendations, and remain loyal over the long term.

ISE provides your agents with the skills to guide the incoming call, discover the caller’s needs, relate those needs to a solution and finalize the sale.

Your Agents Will ...

Know what makes a good call experience and how to build customer loyalty.

Be able to quickly communicate confidence and establish credibility so your customers will stay on the phone and respond more comfortably to questions.

Be able to use a four-part strategy that has customers willing to share information that helps you add value and create customer loyalty.

Be able to make compelling recommendations, effectively respond to customer objections, and close the transaction.

Be able to close the call or sale in a way that leaves your customers with strong, positive feelings about doing business with your company.

Program Details and Supporting Tools

Inbound Sales Excellence™ is a 16 hour program that can be delivered face-to-face or blended in a two-day workshop or a series of modules over time by an SEG facilitator or by an organization’s own leader-trained in-house professional.

ISE can be tailored to your selling situations with customized role-plays.

Pre-course - Setting the stage

  • Communication Strategy that relates the key information that will set up the project for success.
  • Manager/Call Center Rep Covenant that helps each party set expectations that will ensure success.

Application & Reinforcements - Making it stick

  • Performance Checklists
  • Best practices for manager-led coaching sessions, one-to-one and one-to-group

Measurement - How are we doing?

  • Program Evaluations
  • Quizzes/Knowledge Checks
  • Behavior Change assessment
  • Impact Evaluation to measure business outcomes

Building on what you have done in the past, all of our training programs can stand alone, build upon our previous programs or be customized to integrate with other sales methodologies.

Contact us to learn more

Monthly Tips and Insights to Help Develop Your Best Sales Talent

Join over 1,100 professionals for the Strategic Insights Newsletter
Copyright Strategic Enhancement Group 2006-2023 All Rights Reserved
Site by Neuvocreate