The old saying “if you don’t know where you’re going, any place will do” can apply to hiring the right salesperson. If you don’t know what you’re looking for, you can fall into the trap of hiring the best of the pool, even if none of the candidates really fit the profile of someone who would be successful selling your products or services.
Hiring the wrong person leads to consequences like spending time and money on hiring and training with no return on that investment, slowing down your team’s progress toward meeting the sales goals of the organization, loss of goodwill with potential and existing buyers, damage to your brand in the marketplace, among others.
