Confidence matters, especially when it comes to increasing sales. Confidence comes in having the right skills to be effective with customers, knowing the value to your customers of your offering and it comes with experience.
To emphasize the importance of sales training to get the right skills and learn the value of your offering, here’s what the Huffington Post says about companies who invest in training: they can see 24% higher profit margins. Training is the most direct way to improve sales performance.
An unsure sales person could, without meaning to, project a lack of confidence in their offering, causing the buyer to doubt if it is any good. On the other hand, the most confident of sales people could “sell ice to Eskimos”!
