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How Do You Rate as a Consultative Seller?

Instructions:
Please carefully read the question and then rate yourself using a scale of 1 through 5.

1 = never
2 = occasionally
3 = sometimes
4 = frequently
5 = always

 

Question

Rating

1

I possess a thorough knowledge of my customer's business.

2

I consistently analyze my customer's needs for gaps to see where I can help them improve.

3

I work hard to build a level of trust and establish credibility with my customers.

4

I am willing to go beyond my product line to provide a
satisfying solution to my customer's business.

5

I possess a thorough knowledge of my products and can competently explain how they can be used within my client's business.

6

I find creative ways to differentiate myself from the competition.

7

I seldom repeat the same sales call with two customers. Each customer is distinct and different and so is the way I relate to them.

8

I know my customer's business well enough to help identify problems.

9

I study my customer's industry in order to stay current on changes and better anticipate and adapt to changing needs.

10

I follow-up consistently after each sale until I'm sure the solution I provide is working to my customer's satisfaction.

11

I ask my customers open-ended questions and actively
listen to their answers.

12

I view myself as a partner to my customers.

13

I spend a majority of my sales effort focusing on business value rather than product and technical issues.

14

I have a thorough knowledge of and can verbalize the critical success factors of my customer's business.

15

Improving my customer's service to his/her customers, the economics of my customer's business through my offerings, and the quality of life for my customer's employees (SEL= Service, Economics, Life) summarizes my sales approach.

16

My sales approach includes the four-step process of:
relating to my customer, discovering their business,
selling/advocating a solution for the gaps in their business, and supporting the solution to their satisfaction.

17

I continue to help my customers analyze and solve problems even after it's clear my product line is not part of the solution.

18

I attempt to identify and provide solutions to my customer's real need.

19

I am successful because I've contributed to my customer's success.

20

Closing the sale is a very small part of the overall process in my relationship with my customers.

 

Total of your responses.

What your score means:

Score: 85-100
You demonstrate a high degree of consultative selling and need only refresher courses on the latest consultative techniques.

Score: 70-84
You lean heavily towards consultative selling and will benefit by additional training in advanced consultative selling methods.

Score: 55-69
You lean more towards traditional sales with some consultative sales techniques and will significantly improve your success through further consultative training.

Score: 54- below
You are essentially a traditional sales professional and should immediately enroll in a comprehensive, professional development seminar in consultative sales to ensure future success.


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